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9 Tips to Luxury Car Commercial Script | 60-Second Commercial Script Example
- In this video ad, Prada does an excellent job at proving luxury isn’t all about looks. It appeals to the other senses, like touch and sound, to paint a picture of what luxury feels like. Viewers can’t help but be pulled in and focus on how luxury feels as opposed to how it looks. - Source: Internet
- BMW strategically used its partnership with the music festival Coachella to create the Road to Coachella advertising series. The series displays unique BMW designs specific for the trendy music festival and spotlights one of the festival’s artists. The ad aligns the luxury car brand with a trendy event, which helps BMW’s exposure to Coachella’s audience, and it also capitalizes on the brand’s exposure to the artist’s audience. - Source: Internet
- Louis Vuitton’s Bravery High Jewelry ad celebrated something really special in 2021: the 200th anniversary of founder Louis Vuitton’s birth. The luxury fashion brand did a beautiful job of incorporating the jewelry into the brand’s history. It’s inspiring to watch the woman’s journey in the ad, and the brand did a great job of storytelling and evoking emotion in the audience. When you watch this beautifully shot ad, you can’t help but feel inspired and elevated. - Source: Internet
- This 2018 ad from Bentley is one of those luxury ads that makes you feel like you can accomplish anything. Notice how the ad takes something simple, like driving, and makes it seem luxurious in a Bentley. The ad demonstrates a Bentley’s value by showing its high-end, convenient features, and it ends the ad with a simple but powerful message: be extraordinary. - Source: Internet
- According to Facebook, Mercedes-Benz honed in on personalization to create a successful Facebook Ad campaign back in 2018. Using Facebook’s algorithm and compelling visuals, like carousels and videos, the luxury car brand sold 162 vehicles between June 2018 and October 2018, resulting in a 3.2X estimated return on investment and 15.8X return on ad spend. - Source: Internet
- Chanel’s Instagram video promoting its spring-summer 2022 makeup collection is a great example of how luxury ads can be visually appealing and evoke strong emotions. The video is beautifully shot, capturing images associated with spring and summer that really make you crave it. You think of things like warmth and renewal, and as such, you associate those positive feelings with Chanel. - Source: Internet
- Crafting beautiful ads that get the job done can seem overwhelming, but if you have the right team of luxury marketers in your corner, your ads will be executed and get results. Mediaboom is happy to be that team in your corner. We will help you create—and run—your luxury ads, so you have more time to focus on your business. - Source: Internet
- Advertising is essential in any industry, but it’s especially important in the luxury industry. The luxury goods market is expected to grow to more than $352 billion by 2027. That means luxury brands need to find creative ways to not just stand out from the others but really connect with their target audience. One of the best ways to do that is by running luxury ads for your brand. - Source: Internet
- Audi proved luxury brands can have a sense of humor, too. The luxury car brand’s ad brilliantly (and hilariously) displays the effectiveness of its safety features by showing a bunch of clowns wreaking havoc on the road. Their silliness is no worry to an Audi driver, though. Using humor to appeal to the audience and evoke emotion is a smart—and memorable—move. - Source: Internet
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