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- Volvo was in the petrol engine transition phase and now has all petrol-powered cars in India. New design language makes them a looker and helps in better acceptance among an urban elite. Volvo is the only luxury car maker in India to offer ADAS features from entry-level XC40. Still, they have a lot of catching up to do with Germans in terms of outright performance and interior finesse. They also need to be more vocal in marketing, their cars have ADAS features, but never gone aggressive with its marketing. - Source: Internet
- The Indian luxury car market is going through a recovery phase after COVID-19 induced massive de-growth in 2020. Luxury car prices have also gone through the roof in the recent past. Adverse foreign exchange rate development in the recent past is one of the major reasons, as all luxury cars in India comes through CKD (completely-knocked-down) or CBU (completely-built-unit) route. Impact for different players is different, based on the currency their parent company chose to bill cars in India and the effective currency hedging policy their treasury department adopt. Euro has cooled down in 2022 but USD is still on the boil. - Source: Internet
- Eberhard Kern, managing director and chief executive officer, Mercedes-Benz India, said, “The new gen cars and the A- & B-Class are a part of this, they would contribute to a significant volume. There is more to come, there would be a luxury compact SUV and a luxury compact sedan based on this platform. This would be roughly 40 per cent of the total sales.” - Source: Internet
- Mercedes has quite a good lineup of products in the Indian market, competitively priced diesel engine products and nearly every product is doing quite well. C-Class despite in its fag end of PLC sold in good numbers. No wonder why Mercedes Benz India MD is bullish on historically selling the most number of cars in 2022. The absence of diesel-powered Audi SUVs and sedans is also helping Mercedes’s cause here. Overall it seems in India - people prefer luxury and in-cabin space over the sportiness attribute of products. - Source: Internet
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